The Future of LRS Reef Frenzy: New Kitchen, Big Changes, & What’s Next for Larry | Mark Callahan, Mr. Saltwater Tank
In this episode, Mr. Saltwater Tank sits down with longtime friend Larry DuPont, the founder of LRS Foods, to share a massive announcement regarding the future of the brand. After an incredible 15-year run growing LRS organically from a $95 blender into an industry-leading frozen fish food brand, Larry opens up about the toll of pandemic-era burnout, his inspiring path to sobriety, and his decision to step back from daily production. To ensure the brand continues to thrive at its peak, LRS is officially partnering with SaltwaterAquarium.com and relocating its kitchen to Chicago. Larry details how this move will lower frozen shipping costs, increase production, and bring back fan-favorite blends to local fish stores, all while he and his wife embark on their next adventure: launching Icarus Adventures, a nonprofit motorcycle endeavor focused on mental health and giving back to the community.
Reef Frenzy is a premium, all-in-one food for marine fish, corals, and invertebrates, designed to provide all the necessary nutrients for a thriving reef aquarium. Favored by hobbyists and endorsed by professionals, this 8-ounce package contains a blend...
Fish Frenzy is a premium, "clean" daily food for marine fish, especially formulated to entice even the most finicky eaters. This blend is the base recipe for all LRS food blends and comes in a generous 8-ounce package.
Key Ingredients:
Fresh Seafood:...
Reef Frenzy NANO is a premium, all-in-one food for marine fish, corals, and invertebrates, designed to provide all the necessary nutrients for a thriving reef aquarium. Favored by hobbyists and endorsed by professionals, this 8-ounce package contains a...
LRS "Chunky" is the perfect food for hobbyists with large predatory fish such as triggers, puffers, and eels. This blend offers a convenient way to feed your fish fresh, diverse, and high-quality ingredients without the hassle of sourcing and preparing...
